Influencer payment models: clicks, leads or sales

A performance-based influencer campaign pays a creator for a defined action: a valid click, a lead or an attributed sale. Choose a model that matches your objective and what your website can actually measure. An optional base amount can also pay for creating the content; keep it separate from performance pay.

Which model matches your objective?

Cost per click, or CPC, pays for a valid click to your website. It can bring visitors to a product page, appointment booking or service description. A click is not proof of a sign-up or a sale. Check what visitors do after landing.

Pay per lead pays for an agreed action, such as submitting a form. Define what makes the lead valid and make sure the website reports that event. Starting a form and submitting it are different events.

A fixed amount per purchase pays an agreed amount for an attributed sale. It requires a working purchase integration. The brand and creator should understand which orders qualify.

Revenue share calculates pay as a percentage of the attributed order amount. That amount must be transmitted reliably. Results depend on the offer and purchase experience as well as the creator’s content.

These models can support handmade clothing, baby accessories, a service or a creative workshop. Choose the measurable action you need, rather than relying only on follower counts.

What does a creation fee cover?

Planning, filming or photographing a product takes work. A base fee can pay for that work alongside performance pay. Review the offer’s delivery and approval conditions.

A campaign with a creation fee is not entirely variable. When the agreed content has been delivered and approved, that amount may remain due even if sales are low. Distinguish the campaign’s commercial outcome from payment for work already delivered.

How does a simple calculation work?

This is an illustrative assumption, not a recommended rate: 200 validated clicks at €0.50 per click represent €100 in gross variable earnings. Any agreed creation amount is separate and applies under the offer’s terms.

Platform commission is distinct and applies to creator earnings at their account rate. See WeeGlad pricing for the standard rate, possible account-specific terms and refund fees. Do not assume a promotion code grants a permanent reduction.

What happens to unused budget?

The wallet separates available balance from budget reserved for campaigns. Funds committed to a campaign are not freely available for another request.

Once commitments are released, the client can request a refund of eligible balance. Requests are reviewed and processing fees apply. Unspent budget does not guarantee sales or an automatic refund of work already owed. The Terms of Use, published in French, and the request summary explain the applicable terms.

What should you check before launch?

1. Define the paid action and its price or percentage.
2. Separate any creation fee from performance pay.
3. Check the landing page, stock or service availability.
4. Test click-to-conversion tracking.
5. Review the budget, approval conditions and fees before committing.

A small business benefits from a clear offer and an observable result. The creator can then explain the product or service with a brief and payment model both sides understand.