Influencer transparency: planning disclosures, costs and evidence

Transparency concerns the audience, brand and creator. People should understand the content’s commercial nature. Partners need to understand commitments, payment and the limits of reported data. This guide primarily covers campaigns targeting audiences in France; an English translation does not replace assessment of another country’s rules.

Clearly identify commercial intent

In France, commercial intent must be clear, legible and understandable where it is not already apparent from context. Article 5-2 of the French influencer law (French) includes “publicité”, “collaboration commerciale” or an equivalent indication suited to the medium.

Plan disclosure in the brief, with a visible position suited to the format. The DGCCRF guidance (French) emphasises immediately visible disclosure in French for the audience concerned. A hashtag buried in a list does not establish that clarity.

Examine incentives and claims

Payment is not necessarily a flat fee: a sales percentage or benefit in kind may also fall within commercial collaboration. Identify the brand and incentive during preparation. The French Ministry of Economy guidance (French) explains relevant situations and the use of platform disclosure tools.

Present only substantiated characteristics and experiences. Do not turn a fictional example into a customer testimonial or an estimate into an observed result. Product or sector-specific disclosures and restrictions require additional checks.

Write down collaboration terms

Agree deliverables, dates, approvals, usage rights, payment and cancellation terms. Contract rules applicable since 2026 (French) include a threshold and specific required terms: check the official conditions for your situation.

A brief or platform workflow alone does not guarantee that a contract meets every applicable requirement.

Explain costs and payments

Separate creation fees, variable earnings, gifted products, delivery, rights and applicable fees. No universal “hidden cost” percentage can determine a collaboration budget.

On WeeGlad, the creator’s applicable commission must be distinguished from gross earnings. Recorded earnings, a payout request and a confirmed bank transfer are different stages. Read pricing and the creator earnings guide.

For the brand, available funds and reserved campaign budget are not interchangeable. The wallet is not a promise to refund every expense automatically.

Present metrics with their limits

State the period, source and definition of each figure. Distinguish estimated impressions, recorded clicks, attributed actions and sales reconciled with your orders. The metrics guide explains these differences.

Tracking controls reduce some abuse without eliminating all fraud. Performance-based payment does not make data infallible. More attributed revenue alone does not establish profit.

Check publication and retain useful evidence

Review the published content, commercial disclosure, links and claims. Keep agreements, references and the evidence needed for evaluation. Correct false information when identified, coordinating with the creator.

The brief guide helps prepare this review. Using WeeGlad constitutes neither compliance certification nor a guarantee against disputes.