Ad fraud: spotting anomalies and limiting losses

A high click count proves neither an interested audience nor fraud. Protecting an influencer campaign budget means comparing publication data, the journey on your website and recorded actions. Technical checks reduce some forms of abuse; they do not certify every visitor.

Separate the risks

Artificial audiences. Bought followers or interactions can misrepresent an account. Request recent native network statistics and review several posts. An audience analysis tool provides an estimate, not a certain verdict on every follower.

Automated or repeated traffic. Bots and repeated clicks can inflate counts. A shared network address or VPN use alone does not prove fraud.

Duplicate or misattributed actions. An integration sending the same order twice can cause a technical anomaly. A low conversion rate may also reflect a broken form, unavailable stock or a long purchase cycle.

These situations require different checks. Avoid turning them into a single accusation against a creator.

What WeeGlad checks cover

Tracking includes repeated-click checks, frequency limits and suspicious traffic signals. Conversions are subject to attribution and deduplication rules. For the relevant connected stores, purchases use authenticated paid-order events.

Coverage depends on the journey and integration. Some signals inform analysis without automatically blocking an event. An accepted click guarantees neither purchase intent nor commercial qualification. These controls are also not a comprehensive audit of every creator’s followers.

Read the conversion tracking guide to distinguish clicks, events, attribution and spend.

Investigate an anomaly before drawing conclusions

1. Record the campaign, creator, period and metric involved.
2. Check the link, landing page and expected event. Test the journey without creating false production orders.
3. Compare events with orders or enquiries, accounting for cancellations and duplicates.
4. Request supporting information and send support a precise description of the discrepancy.

Share only necessary information. Do not send passwords, integration keys or complete customer lists to illustrate an incident.

Limit financial exposure

Start with a budget you can commit and an explicit objective. Monitor spend during the test, including agreed creation payments and other costs.

The wallet separates available funds from campaign commitments. It is not a general fraud guarantee. A disappointing campaign does not automatically trigger a refund of everything paid: read about wallet operation, pricing and the applicable terms.

Useful decisions rely on comparable evidence and actual profitability, rather than a promise of risk-free traffic.